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- Over 80% of Americans associate Musk with Tesla, and Musk's declining reputation has caused Tesla's consideration score to drop more than twice since the end of 2021.
- In particular, the consideration score has dropped by 8% in the past month, in contrast to BMW, Mercedes, and Audi, which have risen during the same period.
- Analysis suggests that Musk's political public pronouncements and controversies are turning away potential Tesla buyers.
■ More than 80% of Americans perceive a connection between Musk and Tesla...
Elon Musk (hereinafter referred to as Musk), the CEO of an American electric vehicle manufacturer, has seen his reputation decline, leading to a decrease in interest among potential buyers of Tesla electric vehicles.
Reuters reported that Tesla's consideration score, an indicator of consumer interest, has dropped to 31% based on research conducted by market research firm Caliber.
This figure represents a more than twofold decrease compared to the 70% range recorded in late 2021.
This score has plummeted by a staggering 8% compared to the previous month, a stark contrast to the increase seen in BMW, Mercedes, and Audi during the same period.
Experts attribute this decline in Tesla's popularity to its CEO, Elon Musk.
Over 80% of Americans associate Tesla with Musk, suggesting that Musk's declining reputation has directly impacted Tesla's popularity.
It has been added that Musk's recent political statements and various controversies have diverted potential Tesla customers to other brands.
Late last year, Musk faced heavy criticism for posting a message on his social media platform promoting an anti-Semitic conspiracy theory. Recently, he has also posted messages supporting far-right conspiracy theories related to illegal immigration.
In contrast, existing Tesla owners have shown higher loyalty to the brand compared to other manufacturers.
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