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■ Over 80% of Americans Associate Musk with Tesla...
Elon Musk's (hereinafter referred to as Musk), the CEO of the American electric vehicle manufacturer, reputation is declining, and it is said that the interest of potential buyers of Tesla electric vehicles is also decreasing.
Reuters, citing a survey by market research firm Caliber, reported that Tesla's consideration score, an indicator of consumer interest, has fallen to 31%.
This figure represents a more than twofold decrease compared to the 70% range surveyed in late 2021.
This score has plummeted by a whopping 8% month-over-month, a dismal figure compared to the increase seen in BMW, Mercedes, and Audi during the same period.
Experts attribute Tesla's plummeting popularity to its CEO, Musk.
It has been found that over 80% of Americans associate Musk with Tesla, and the analysis suggests that Musk's declining reputation has led to a decrease in Tesla's popularity.
It was added that Musk's recent public political statements and various controversies have been diverting potential Tesla customers elsewhere.
In late 2023, Musk sparked controversy by posting an antisemitic conspiracy theory on his social media, and more recently, he has posted content supporting extremist views on illegal immigration, among other issues.
On the other hand, it has been found that the loyalty of existing Tesla electric vehicle owners is higher compared to other brands.
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